Three years ago, Ariel Nelson was working in food and beverage distribution, and Lane Gerson was gutting it out in the finance department at a 3D printing company. The friends were pushing 30 and trying to spruce up their wardrobes for the stream of weddings they were scheduled to attend. That was when they saw it: the gaping hole in the market between the $100 pair of oxfords at Aldo and the $350-and-up monk straps at Allen Edmonds. “I would go shoe shopping and know exactly what I wanted in terms of style
