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We started this company to create products we were proud of. Beautiful, high-quality and thoughtfully designed products. Products we needed and wanted, yet couldn’t access.

To build a brand not chasing trends, but rather focused on perfecting a consistent reliable offering. To build a brand with people and prices we could relate to; a brand that was accessible to us.

We began in 2013 from square one. Just the two of us. Our goal was to create simply designed, well-made and well-priced men's shoes; the product we loved but couldn't find. We had no framework, no certainty, no long-term plan. Without realizing it, we were beginning the greatest journey of our lives.

This journey has been forged and enriched by the people who have joined us, encouraged us and supported us along the way. Thank you for bringing us this far.

We can’t wait to keep moving forward.

All the best,

ARIEL NELSON & LANE GERSON

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